Margaret Gould Stewart, Facebook's director of product design, walks listeners through a user experience design challenge. What needs to be considered when making a change to Facebook's ubiquitous "like" button? Who will be using it? What technology will they be using to look at Facebook? What do they really want from the experience?
Facebook's "like" and "share" buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook's director of product design, outlines three rules for design at such a massive scale-one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.
