Merin told us that she feels that what sets Kit apart is that "Most clothing companies talk a lot about how you should aspire to something better or different, thinner and sexier and prettier and more stylish, and you should wear this, and if you do, it will help you get there. And we say, “That’s bogus,” and we think you’re awesome. We would just like to make clothes that are as awesome as you are."
That idea made us immediately think of Cameron Russell's talk, "Looks aren't everything. Believe me, I'm a model." Her discussion of her own modeling career and how carefully constructed fashion images are dovetails nicely with the refreshing notion that your clothes should fit you, instead of your body changing for the clothes. (Also, did you know that her mom is Zipcar founder Robin Chase?)