Ted Talk Tuesday: Your Elusive Creative Genius

Teresa Brazen talked about the critical role creativity has played in her life, from art class as a kid, to her work as a visual artist, to leading professional education at Cooper. Teresa tells us that creativity is like a muscle that you can develop and make stronger with frequent practice. She says, "creativity is something that you can bring into any kind of work, and in a large part it’s really up to you to do that. Creativity in a way is just a mindset that you have to bring to your own work."

Elizabeth Gilbert gave a terrific TED talk a few years ago about creativity, and I think her approach dovetails with Teresa's. Gilbert shares Teresa's belief that creativity isn't just for some special few, but is something everyone can tap into.

Monday Interview with Professional Education Director Teresa Brazen

Today, we have the third installment in our series of women who all work at the same user experience design firm, Cooper. Professional education is an important part of Cooper's work, and Teresa Brazen, as Senior Director of Professional Education, is "responsible for the vision and direction of everything Cooper does that is training-related." Training and education are intertwined with Cooper's consulting work. Training can be part of a consulting project, lead to consulting work, or come after a project is done. Training and education can be a critical component to organizational transformation at a client. 

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On my mind...

Girls have been on my mind more than usual this week, from an international tragedy, to some sobering statistics about girls getting married. Find out what Malala Yousafzai is up to next, Solange's thoughts about her teenage self, and a new magazine for girls.

1) On Monday, we were all shocked to learn of a terrorist attack at an Ariana Grande concert in Manchester, England. That it was an attack on a group comprised primarily of kids, teenagers, and their parents- and that Ariana Grande's fanbase is predominantly female and she's vocal about feminism and body positivity- adds an extra layer to the horrific nature of this attack. This piece explores the misogyny interwoven into this attack.

2) Child marriage is a human rights violation that takes place all over the world- including here in the United States. Every single state allows minors to marry, and 27 states have no minimum age for marriage. The majority of marriages involving a minor are between an adult man and a girl- these mostly aren't teenagers in love. The stories in this article are pretty disturbing, but it has a lot of illuminating information that I think most people aren't aware of.

3) Malala Yousafzai keeps up a pretty busy speaking schedule, and because she's so self-possessed, thoughtful, and insightful, it's easy to forget that she's still a teenager. I had wondered whether she was still in school. Turns out, Malala's been working hard in high school even when she's on the road and is in the midst of taking her A-Level exams. She's planning to start university at Oxford this fall. Go, Malala!

4) Solange wrote an expansive, thoughtful letter to her teenage self. There are a lot of gems, but "it’s not gonna always be easy, but I can promise you it will be fruitful." If you're transitioning to a new phase of life, or just thinking back on past milestones- like graduations- it will make you reflect on your own past.

5) Monday is Memorial Day aka the unofficial start of summer. And what is summer without delicious s'mores? Personally, I think s'mores are a year-round kind of thing, but there's nothing like roasting marshmallows over a campfire. There's a new kind of Smore in town- a new science magazine for girls! Targeted at girls 7-12, the magazine warns: "For most girls and boys, reading Smore may cause excessive questioning about everything. We take full responsibility for that!"

Invest in Brains: More from Jenea Hayes

Jenea Hayes was so fascinating to talk to. She has undergraduate and graduate degrees in cognitive psychology, a field I know very little about, and I wish we could have gone into more detail about the kinds of things our brains our wired to do that influence how a user experience is designed. Jenea did give me some cognitive psychology feedback on one of my questions, though. When I asked her what she thought her teenage self thought adult life would be like she told me, "as a cognitive psychologist, I have to say that nobody knows what they thought about what they would do when they were an adult." I'm going to have to rethink that question!

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